---
title: Pre-Publication Checklist
description: The final gate before posting — structure/style, substance, safety, and voice checks as a runnable checklist.
source: skills/tier-3-content-ops/pre-publish-checklist.md
updated: 2026-07-02
order: 3
---

# Pre-Publication Checklist

Before posting, verify:

**Structure & Style**:
- [ ] Lowercase first line (unless proper noun)
- [ ] 1-2 sentence paragraphs max
- [ ] No em-dashes
- [ ] No authority signaling phrases
- [ ] Natural rhythm (not artificial)

**Substance**:
- [ ] At least one specific example with details
- [ ] Technical specifics (column names, tools, numbers)
- [ ] Reasoning or consequences shown
- [ ] Practical value or lesson

**Safety**:
- [ ] No named companies or people criticized
- [ ] Pattern vs. person test passed
- [ ] No ecosystem players targeted

**Voice**:
- [ ] Sounds like you, not a content machine
- [ ] Builder tone, not thought leader
- [ ] Casual but competent
- [ ] No generic B2B speak