$ man posthog

PostHog

Open-source product analytics platform. Event-based tracking, funnels, session replay, feature flags, and A/B testing. Self-hostable or cloud.

by Shawn Tenam

Google Analytics tells you page views. PostHog tells you what happened. Every click, form submission, page scroll, and custom event captured with full context. For ABM, PostHog gives you precision that traditional analytics tools cannot match. You can track exactly which companies visited your personalized landing pages, which sections they read, how long they stayed, and whether they converted. Claude Code connects to PostHog through the PostHog MCP, which means you can query analytics, build dashboards, and create funnels using natural language. No SQL, no dashboard builder - just describe what you want to see.

Add the PostHog snippet to your site. Define custom events for ABM-relevant actions: landing page visits with company context, CTA clicks, scroll depth on key sections. Query the data through PostHog MCP in Claude Code sessions. Build funnels that track the full ABM journey from first visit to conversion. The open-source version runs on your own infrastructure if data sovereignty matters.