Plumber
Before tech, I was a plumber. Not a metaphor — actual plumbing.
Every system has a logic. Follow the flow.
Building in public
Shawn Tenam
Go-to-market engineer, now founder. Plumber for 10 years before that.
I build my GTM engine in public. Campaigns, content, and the agents that run them live in one codebase you can read. Take what works.
Steal my files
the vault
23 real files from my GTM agent stack. Voice DNA, anti-slop, the Reddit system. Browse them, download them, use them.
The path
Read the full arc →SDR
SDR years. Manual buying committees, primary-domain sends, the grind that taught me what to automate.
Volume is a teacher. Rejection is data.
GTM Engineer
I stopped working inside the systems and started building them.
You can’t engineer what you don’t understand.
Founder
Now I’m building Clearbox. The system became the product.
Build the tool you wish existed.
Start here
Now live
Clearbox
See your market. Move first.
Reddit growth playbook
Zero to a community in 30 days
2
,1
8
1
200+ entries
Knowledge
Wikis, how-tos, context engineering, GEO, guides — everything in one place.
open source · the git log
Built in public
The stars, the commit trail, and the one thing I won't claim.
Writing
Read the blog →gtm engineering · Aug 26, 2026
Your coding agent can read your Reddit market from one URL.
Paste one URL into Claude, Codex, or Cursor and it comes back knowing which Reddit threads are buyers, which are competitors, and how to reply without sounding like a bot. I wanted that connection to be an MCP server. Lila shipped it as a URL. Here is what the decision gives a GTM engineer: the one line, the four workflows, and the engine that scores every thread first.
Read →gtm engineering · Jul 29, 2026
Turn one podcast recording into a month of distribution
The episode does not exist on YouTube yet. The distribution machine for it has been running for a week: a word-timestamped transcript, 17 clips, 33 Buffer API drafts, a Notion posting board, and the long-form layer you are reading.
Read →ships · Jul 21, 2026
Reddit is where AI decides who to recommend
Stay human where it counts, automate the research off it, and turn the signal into pipeline. The open skills, the outputs, and the plays that depend on your company.
Read →What Clearbox is
Open the full Clearbox ↗Signal-based market intelligence. Pick a mode — lead, competitor, or engager — and Clearbox scores the conversations worth showing up in. See it live ↗
// pick a mode
Aura
8
9
Buyers signaling intent to solve a problem in your category.
// how lead mode runs
- 01 · signal detecteda buyer describes the exact problem you solve
- 02 · thread scoredAura ranks it against everything else live right now
- 03 · move firstyou show up in the conversation before anyone else does
Currently learning
See the craft log →Building in public · blog · substack · reddit
See all →- blog · gtm-engineering1w agoYour coding agent can read your Reddit market from one URL.
- blog · gtm-engineering1w agoThe Reddit account that never gets banned is the one that actually uses Reddit.
- blog · reddit-gtm2w agoReddit Citations Dropped. The Trust Did Not.
- blog · ships4w agothe flagship drop: clearboxgtm v0.3.0
- blog · gtm-engineering1mo agoTurn one podcast recording into a month of distribution
- blog · ships1mo agoReddit is where AI decides who to recommend
- blog · gtm-engineering2mo agothe GTM coding agent hit 100 stars: I ran its Quick Start live in Claude Code
- blog · ships2mo agoI Rebuilt My Open-Source Website Playbook Three Months Later
- blog · ships2mo agoI Rebuilt a $70K Market-Scoring Tool with Claude Code in an Afternoon
- blog · gtm-engineering2mo ago10 Python Scripts I Run for GTM, and the Exact Prompt to Build Each One
- blog · gtm-engineering2mo ago10 More Repos I Use in My Actual GTM Stack
- blog · methodology2mo ago70 GitHub Stars, 17 Chapters, and the Operating System Behind My GTM Work