$ man entity-authority

Entity Authority

How well AI engines recognize your brand as a known entity across the web — measured by mentions, citations, and contextual associations.

by Shawn Tenam

Domain Authority used to be the king metric for SEO. For AI citations, it barely matters — correlation dropped to r=0.18. What matters now is entity authority. Does the AI engine know who you are? Sites with 15 or more recognized entities have a 4.8x higher citation probability. Entity authority comes from being mentioned across the web in consistent contexts. Third-party articles, Reddit discussions, LinkedIn posts, guest contributions. The more places your brand appears with consistent expertise signals, the more AI engines trust you as a source.

Three sites, one brand, consistent expertise. shawnos.ai, thegtmos.ai, and thecontentos.ai all reinforce the same entity — Shawn Tenam building GTM engineering. Cross-site linking, shared RSS feeds, consistent author schema. Every page builds entity recognition.