A series of emails sent automatically over time to the same contact. Email 1 on day 0, email 2 on day 3, email 3 on day 7. Manual follow-ups don't scale. You're not going to remember to email 200 people three days apart. Sequences turn "I should follow up" into "the system follows up."

$ man sequence

GTM · Email Campaigns

Sequence

A series of emails sent automatically over time to the same contact. Email 1 on day 0, email 2 on day 3, email 3 on day 7.

by Shawn Tenam

なぜ重要か

Manual follow-ups don't scale. You're not going to remember to email 200 people three days apart. Sequences turn "I should follow up" into "the system follows up."

私がどう使っているか

In Instantly or HeyReach, I set up 2-3 email sequences for each campaign. Email 1 is the opener with an icebreaker and value. Email 2 is a short callback with a company-specific pain point. Email 3 (if I use one) is the breakup email — "looks like timing's off, circling back in Q3." The sequence runs. I check replies.