$ man content-engineering

Content Engineering

The systems approach to content: TypeScript data objects as the content graph, template-driven rendering, programmatic internal linking, automated feeds, and schema pipelines — owning the entire system end to end.

by Shawn Tenam

This is the core thesis. The win is not any single tool. It's building a system you fully control that gives you complete refinement over your content pipeline at hyper speed. A CMS gives you a form and a publish button. Content engineering gives you a codebase where every content type is a TypeScript interface, every page is a template, every link is programmatic, and every deploy updates three sites simultaneously. I change one data file and the knowledge base, RSS feeds, sitemaps, and schema markup all update in one push. That level of control is the competitive advantage.

The monorepo is the system. packages/shared/data/ holds the content graph as TypeScript objects. packages/shared/pages/ holds the templates. packages/shared/lib/rss/ generates feeds automatically from the data. One push to main deploys all three sites through Vercel. No CMS. No vendor lock-in. The knowledge graph is an asset I own.