$ man web-reveal

Web Reveal

When someone visits your website and you capture their company, sometimes their identity, and route them into outbound workflows based on ICP fit.

Inbound interest is the warmest signal you can get. If someone from a target account visits your pricing page, they're researching. If you wait for them to fill out a form, you lose. Web reveal lets you capture that intent and act on it immediately — route qualified visitors into outreach, enrich contacts at that company, prioritize them in your pipeline.

I use Vector + Midbound for web reveal. When a qualified company visits, the signal fires into Clay. Clay runs company qualification (does it fit ICP?), persona enrichment (find the right contacts), single-provider email lookup (get addresses), MX routing (Google → Instantly, non-Google → HeyReach), and personalization research (generate icebreakers referencing the site visit). Web reveal is Play 5. It's one of the highest-converting workflows because the intent signal is real.