$ man how-to/content-stack-solo-builders

You need four layers: create (write the content), publish (put it on your website), distribute (get it on social platforms), and measure (know what is working). Most solo builders over-tool. They sign up for 10 apps, spend a month configuring them, and publish nothing. The rule: start with the cheapest tool that works. Upgrade when you hit a real bottleneck, not when you see a shiny demo. Every tool you add is maintenance you carry.

模式

Writing: Claude Code or ChatGPT for AI-assisted drafting, plus your code editor for the final product. If your content lives in markdown files in a repo (and it should), your code editor is your CMS. Design: Figma (free tier) for graphics, OG images, and social cards. Canva as a simpler alternative. For programmatic image generation, Remotion or Satori generate images from React components at build time. Video: Remotion if you are a developer (React-based video rendering). CapCut for quick edits. Loom for screen recordings. Most solo builders do not need video - start with text and add video when there is demand. Voice system: your voice DNA file + anti-slop filters (text files in your repo, loaded into AI context). Zero cost. Maximum impact on content quality. Total creation layer cost: $0-20/month. AI tools are the only potential cost, and Claude Pro at $20/month covers everything.

模式

Website: Next.js deployed on Vercel (free tier handles most solo builder traffic). Your blog lives in markdown files. Pages are generated at build time. No CMS needed - your Git repo is your CMS. Alternative: Substack if you want to skip the technical setup entirely. Built-in audience, email delivery, and discovery. The trade-off: you do not own the platform and SEO control is limited. SEO infrastructure: next-sitemap for automatic sitemap generation. Schema markup (JSON-LD) for rich snippets. Robots.txt with AI crawler allowlisting. RSS feeds for content syndication. Google Search Console for indexing and performance tracking. Domain and hosting: one domain ($12/year), DNS on Cloudflare (free), hosting on Vercel (free tier). Total: $1/month. The key decision: own your publishing or rent it. Substack is easy but rented. A Next.js site is harder but owned. If you are building long-term, own your platform. The SEO benefits alone are worth the setup time.

模式

LinkedIn: post directly from the app. No scheduling tool needed when you are posting 3-5 times per week manually. If you want scheduling: Typefully ($12/month) or Buffer (free tier for 3 channels). X/Twitter: Typefully for scheduling threads and single tweets. The draft system is better than native X for composing threads. Free tier works for getting started. Reddit: manual only. No automation tools. Reddit detects and bans automated posting. Open the subreddit, find relevant threads, write genuine comments. 15-30 minutes per day. Email newsletter: Substack (free), Buttondown (free tier), or Beehiiv (free tier). If your blog is your primary platform, send a weekly digest linking to new posts. Keep the email list warm even if the numbers are small. Content scheduling: Typefully handles LinkedIn and X in one tool. That covers the two schedulable platforms. Reddit and email are manual. Total distribution layer cost: $0-12/month.

模式

Website analytics: PostHog (free tier, 1M events/month) or Plausible ($9/month). Google Analytics works but is heavier than most solo builders need. PostHog gives you event tracking, funnels, and session recordings in one tool. SEO tracking: Google Search Console (free). Track impressions, clicks, average position, and which queries drive traffic. Check weekly. This tells you which content to create more of. Social analytics: each platform has built-in analytics. LinkedIn shows impressions and engagement per post. X shows impressions, engagement rate, and profile visits. Reddit shows karma and comment views. What to track weekly: total website visitors, top 5 pages by traffic, top 5 search queries driving traffic, best-performing social posts, and email open rate. That is it. Do not over-measure. Total measurement layer cost: $0-9/month. Full stack cost: $0-41/month. That is the cost of content infrastructure that competes with teams spending $5,000+/month on tools. The advantage of being a solo builder: you do not need enterprise tools. You need focus and consistency.