A series of emails sent automatically over time to the same contact. Email 1 on day 0, email 2 on day 3, email 3 on day 7. Manual follow-ups don't scale. You're not going to remember to email 200 people three days apart. Sequences turn "I should follow up" into "the system follows up."

$ man sequence

GTM · Email Campaigns

Sequence

A series of emails sent automatically over time to the same contact. Email 1 on day 0, email 2 on day 3, email 3 on day 7.

by Shawn Tenam

为什么重要

Manual follow-ups don't scale. You're not going to remember to email 200 people three days apart. Sequences turn "I should follow up" into "the system follows up."

我怎么用它

In Instantly or HeyReach, I set up 2-3 email sequences for each campaign. Email 1 is the opener with an icebreaker and value. Email 2 is a short callback with a company-specific pain point. Email 3 (if I use one) is the breakup email — "looks like timing's off, circling back in Q3." The sequence runs. I check replies.