$ man sequence
GTM · Email Campaigns
Sequence
A series of emails sent automatically over time to the same contact. Email 1 on day 0, email 2 on day 3, email 3 on day 7.
by Shawn Tenam
por qué importa
Manual follow-ups don't scale. You're not going to remember to email 200 people three days apart. Sequences turn "I should follow up" into "the system follows up."
cómo lo uso yo
In Instantly or HeyReach, I set up 2-3 email sequences for each campaign. Email 1 is the opener with an icebreaker and value. Email 2 is a short callback with a company-specific pain point. Email 3 (if I use one) is the breakup email — "looks like timing's off, circling back in Q3." The sequence runs. I check replies.
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