Paste one URL into Claude, Codex, or Cursor and it comes back knowing which Reddit threads are buyers, which are competitors, and how to reply without sounding like a bot. I wanted that connection to be an MCP server. Lila shipped it as a URL. Here is what the decision gives a GTM engineer: the one line, the four workflows, and the engine that scores every thread first.

The episode does not exist on YouTube yet. The distribution machine for it has been running for a week: a word-timestamped transcript, 17 clips, 33 Buffer API drafts, a Notion posting board, and the long-form layer you are reading.

Stay human where it counts, automate the research off it, and turn the signal into pipeline. The open skills, the outputs, and the plays that depend on your company.