GEO Wiki
Get cited by AI engines. Not just indexed.
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Generative Engine Optimization (GEO) is the practice of structuring content so AI engines - ChatGPT, Perplexity, Gemini, Google AI Overviews - can discover, understand, and cite it in their responses. Unlike traditional SEO which optimizes for click-through from search results, GEO optimizes for direct citation in AI-generated answers. This wiki covers foundations, tactics, technical implementation, measurement, and real case studies across 25 entries.
25Wiki Entries
5Categories
3AI Engines Covered
◆GEO Practitioner
GEO Foundations
Core concepts of how AI engines discover, evaluate, and cite content
What Is Generative Engine Optimization (GEO)?
The discipline of getting your content cited by AI search engines
beginner
GEO vs SEO - What Changed and What Still Works
Where traditional SEO ends and generative optimization begins
beginner
What Is Answer Engine Optimization (AEO)?
Optimizing for direct answers in featured snippets and AI responses
beginner
How AI Engines Source and Cite Content
Inside the pipeline from crawl to citation in AI-generated answers
intermediate
The Ranking Factors That Drive AI Citations
What actually determines whether AI engines cite your content
intermediate
GEO Tactics
Actionable patterns for writing content AI engines want to cite
The Answer Block Pattern - Write Content AI Can Extract
The formatting pattern that turns any page into a citation source
intermediate
Entity Authority - Make AI Recognize Your Brand
Build the entity signals that make AI engines trust and cite you
intermediate
Structure Pages AI Engines Can Parse
Formatting patterns that make your content easy for AI to extract
intermediate
Building Topical Authority for Generative Engines
Create the content depth that makes AI engines default to you
advanced
Citation Bait - Statistics, Data, and Quotable Claims
Create the specific, data-backed claims AI engines want to cite
intermediate
Content Freshness Signals AI Engines Track
How AI engines detect fresh content and why update cadence matters
intermediate
Multi-Format GEO - Text, Video, Audio, Social Signals
How AI engines synthesize signals from text, video, podcasts, and social
advanced
Technical Implementation
Schema markup, llms.txt, robots.txt, RSS, and content architecture for AI
Schema Markup for AI Citations - Complete Guide
Implement the structured data that AI engines use to understand your content
advanced
llms.txt - Give AI Assistants a Map of Your Site
The emerging standard for telling AI engines what your site offers
intermediate
Robots.txt for AI Crawlers - Who to Allow, Who to Block
Configure robots.txt to control which AI engines can access your content
beginner
RSS Feeds as an AI Discovery Channel
How AI engines use RSS feeds and how to optimize yours for discovery
intermediate
Building a Knowledge Graph AI Engines Can Navigate
Architect your content as a connected graph, not isolated pages
advanced
Building a TypeScript Content System for GEO
Use typed data arrays to generate wiki pages, schema, RSS, and llms.txt from one source
advanced
Measurement and Tools
How to track AI citations, visibility, and share of voice
How to Measure Your AI Visibility and Citation Rate
Track whether AI engines are citing you and how often
intermediate
GEO Tools Compared - AirOps, Otterly, HubSpot AI, Manual
What each GEO tool does, what it costs, and whether you need it
beginner
Share of Voice in AI Search - ChatGPT, Perplexity, Gemini
Measure and improve your brand visibility across AI search engines
intermediate
Google AI Overview Optimization - Get Cited in the Box
Optimize specifically for Google AI Overviews that appear above search results
intermediate
Case Studies
Real-world GEO implementations and playbooks
How ShawnOS.ai Gets Cited by AI - A Case Study
Inside the GEO architecture of a monorepo that AI engines consistently cite
intermediate
Multi-Site Content Clusters for GEO
Use a monorepo to build connected content across multiple domains
advanced
From Zero to AI-Cited in 90 Days - GEO Playbook
A week-by-week playbook to get your site cited by AI engines in 90 days
intermediate