GTME Marketing Voice & Content Evaluation

Marketing voice and content evaluation for GTME/builder-focused content. Built from analysis of 24 real LinkedIn posts. Checks for authenticity, substance, anti-AI-slop patterns, and brand safety.

The Core Problem This Solves

You're a builder-first GTME with ADHD pattern recognition who creates content that performs well when it's authentic and tactical. Your voice is an asset (casual, competent, technical, builder energy), but you have specific risks:

AI slop detection: You can spot it in others but sometimes miss it in your drafts
Over-optimization: Can spend hours perfecting posts instead of shipping
Substance vs. performance: Risk of sounding like content instead of a person
Technical depth calibration: Finding the right level for your mixed audience

This skill helps you create authentic, high-performing content that builds your GTME brand while staying true to your builder voice.

Skill Tree

Tier 1: Voice DNA (who you are - rarely changes)

These are your foundation. Every command, every platform, every context references these.

File	What it covers
`core-voice.md`	SDR origin, priority hierarchy, voice characteristics, voice modes, builder code, identity anchors, tool stack, audience, strengths, risks
`anti-slop-core.md`	14 patterns (10 critical + 4 context-dependent) + your natural patterns whitelist
safety filters (internal)	Pattern vs. person test — critique architectures and approaches, never specific companies or named individuals

Standalone Skills

File	What it covers
`ai-pattern-detection.md`	Full 29-flag AI content detection system. Runs as secondary deep scan.

Tier 2: Context Playbooks (how voice adapts - grows over time)

Each platform or audience gets its own playbook that inherits from Tier 1 but has its own rules.

File	Status	What it covers
`linkedin-playbook.md`	Active	5 content pillars, emoji system, sign-off style, CTA types, comment strategy
client-comms playbook	Active	Email/deck/recap tone, diagnosis-impact-next structure
internal-team playbook	Active	Slack/Notion operational updates
`x-playbook.md`	Active	Thread format, compression rules, cross-posting from LinkedIn
youtube playbook	Stub	Expanded walkthroughs, episode format
tiktok playbook	Active	Short-form video (TikTok/Reels/Shorts), 16-sec structure, 6 content series, cross-platform distribution

Tier 3: Content Operations (what you do with the voice - used per task)

Checklists & Protocols:

File	What it covers
`substance-requirements.md`	What qualifies as substance, checklist
`pre-publish-checklist.md`	Structure, substance, safety, voice checks
`improvement-protocol.md`	6-step draft improvement process
`pitfalls.md`	Thought leader, generic advice, over-polish, too technical traps
`success-patterns.md`	What works vs. what doesn't from your best content

Content Pillars (templates for each post type, built from real post analysis):

Pillar	Format	Performance
Plays series	"GTM plays I use every day" numbered series	Highest
Building & sharing	Origin stories, tool journeys, behind-the-scenes	High
GTM memes	Pop culture + GTM pain points, always a lesson underneath	High
Release reactions	First-hand builder takes on new tool features	Medium-High
Skill/system shares	Sharing frameworks, skill files, validation systems	High

Workflows

File	What it covers
plays index	Master index of all 16 GTM plays + unnumbered canonical workflows, tool frequency, repurpose potential
tiktok index	TikTok series tracking, episode queues, repurpose tracker, content calendar

How Commands Use This Tree

Commands compose pieces from each tier based on what they need:

/review loads Tier 1 (all) + relevant Tier 2 context + pre-publish checklist + ai-pattern-detection
/linkedin loads Tier 1 (all) + LinkedIn playbook + chosen pillar template
/slop-check loads anti-slop core for fast check, or ai-pattern-detection for full 29-flag scan
/client-update loads Tier 1 core-voice + client-comms playbook
/new-play loads plays-series pillar + plays index + LinkedIn playbook
/tiktokscript loads TikTok playbook + tiktok index + viral-hooks + source material
/finalcopy runs final review pass + strips markdown to platform-ready plain text for copy-paste

When to Use This Skill

Trigger on:

Creating LinkedIn posts (any pillar)
Reviewing content before publishing
Writing client emails or status updates
Drafting SOPs or documentation
Any time you're creating public-facing GTM content
Brand positioning questions
"Does this sound like me?" checks
Planning content for X, YouTube, TikTok expansion

Output:

Evaluated content with specific improvements
Rewritten content following voice principles
Risk assessment for brand/business implications
Pattern recognition about recurring issues
Substance checks with concrete suggestions
Pillar identification (which content type is this?)