Pre-Publication Checklist
Before posting, verify:
Structure & Style:
- Lowercase first line (unless proper noun)
- 1-2 sentence paragraphs max
- No em-dashes
- No authority signaling phrases
- Natural rhythm (not artificial)
Substance:
- At least one specific example with details
- Technical specifics (column names, tools, numbers)
- Reasoning or consequences shown
- Practical value or lesson
Safety:
- No named companies or people criticized
- Pattern vs. person test passed
- No ecosystem players targeted
Voice:
- Sounds like you, not a content machine
- Builder tone, not thought leader
- Casual but competent
- No generic B2B speak